← Arthur GTM hub

10-day acquisition engine · Brevo

Arthur outbound playbook

Inbound aliases forward to yusufchoudhury2026@outlook.com via Cloudflare. Replies send-as arthur@yusuf-choudhury.com through Brevo SMTP.

Wave 1 active · target 25 leads/day for Arthur

Full Wave 1 command center →

Staggered rollout · no 374/day burnout

Wave 1 runs 4 products at 25 leads/day each = 100 emails/day (under Brevo 300 cap). Balances fast local closes (Clara) with high-ticket tiers (Arthur, Eleanor, VARA).

Wave 1 · Fast closes + high-ticket tiers

Week 1–2Active now

100 emails/day · 4 products

  • Clara

    £199 / month

    25/day · Private dental & aesthetic skin clinics

    Luton · Hertfordshire · Dunstable border

    Fast, low-friction sales cycle. Front desks overwhelmed — a 45-second emergency booking demo secures quick baseline MRR.

  • Arthur

    £299 / month

    25/day · Boutique accountancy, tax advisors & local legal consultancies

    Luton · Bedfordshire · MK corridor

    Aligns with regional professional services (MMK Accountants, etc.). High retention once integrated into intake workflow.

  • Eleanor

    £299 / month

    25/day · Luxury estate agencies, prime London/Herts developers & prestige auto

    London super-prime · Home Counties · Herts

    High-margin businesses where pre-qualifying HNW inquiries on budget justifies £299/mo immediately.

  • VARA

    £500–£3,500 / mo + 20%

    25/day · High-growth creators, online coaches & digital brand builders

    UK · halal/modest fashion · finance edu · coaching

    Massive cash-flow leverage. One Tier 2–3 close = £1,500–£3,500 base MRR plus 20% on every sponsorship deal.

Wave 2 · Trades & enterprise tools

Week 3+

75 emails/day · 3 products

  • Mack

    £199 / month

    25/day · Emergency plumbers, roofers, heating engineers

    Luton · Bedfordshire · Herts

  • R&D Credit Automator

    25/day · Accountancy firms · SME R&D clients

    Luton · Beds · regional MHA offices

  • StripeNexus

    25/day · Micro-SaaS portfolio operators

    UK · IndieHackers · Twitter solopreneurs

Wave 1 combined revenue power · 25 leads/day per product

ProductSends / moPrice2% close5% close
Clara~550£199 / mo£2,189/mo (11 clients)£5,572/mo (28 clients)
Arthur~550£299 / mo£3,289/mo (11 clients)£8,372/mo (28 clients)
Eleanor~550£299 / mo£3,289/mo (11 clients)£8,372/mo (28 clients)
VARA~550~£1,000 blended£11,000/mo (11 clients)£28,000/mo (28 clients)
Wave 1 total~2,200—£19,767/mo£50,316/mo

Daily 30-minute routine

  1. 10m

    Gemini batch

    Generate 25 structured leads + hooks for each Wave 1 product (or one vertical today).

  2. 10m

    Brevo dispatch

    Import CSV → schedule Day 1. Automations handle Day 4, 7, 10.

  3. 10m

    LinkedIn touch

    Connection notes to yesterday's 25 prospects — no re-pitch.

  4. —m

    Inbox only on reply

    Cloudflare → Outlook subfolder. You reply with checkout or FAQ.

Brevo · 500–750 sends/mo cadence

Wave 1 target: 25 leads/day per product (100/day total) · scale to 20–38/product only after domain warm-up · under Brevo 300/day cap.

Send-as: arthur@yusuf-choudhury.com · £299/mo · setup £250 (waivable)

SMTP: smtp-relay.brevo.com:587 · Inbound via Cloudflare → Outlook rules

10-day touchpoint matrix

DayChannelObjectiveAuto
1Email (Brevo alias)Proof drop + setup waiverYes
2LinkedInVisual credibilityManual
3Brevo analyticsIntent scoringYes
4Email (same thread)ROI math bumpYes
5Email / phoneRemove frictionManual
6LinkedInTop of mindManual
7Email (Brevo)UrgencyYes
8Stripe checkoutConvertYes
9Onboarding formProvisionYes
10Email (Brevo)Breakup / FOMOYes

Copy templates · paste into Brevo

Subject

Missed patient calls at [Clinic Name] / Luton voice routing

Body / action

Hi [First Name],

Most private dental practices in Luton leak between 3 and 5 new patient inquiries every week during lunch hours and surgical treatments—amounting to roughly £450+ in lost booking revenue weekly.

I've configured a 45-second audio simulation demonstrating how Clara answers overflow calls, qualifies treatment urgency, and books consultations directly into your management software:

[▶ 45-Second Clara Demo for [Clinic Name]]

We charge a flat £199/month with zero contracts. I am currently waiving the standard £250 setup and integration fee for two clinics in Bedfordshire this week.

Would you be opposed to testing this on your overflow lines?

Yusuf Choudhury
Founder, First Point AI
clara@yusuf-choudhury.com

Ops: Send via Brevo from clara@ verified sender. Attach Loom or ElevenLabs audio URL.

Body / action

Hi [First Name], sent a quick 45-second voice demo to your inbox yesterday regarding front-desk overflow at [Clinic Name]. Connecting here to put a face to the name.

Ops: Connection request only — do not pitch again.

Day 8 · Test waived checkout

Generates Stripe session: £199/mo + £0 setup (waiver). Success → onboarding form.